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Build marketing campaigns proven to work

MetaMuse is the on-demand creative consultancy for marketing leaders. Collaborate with a creative thinking engine powered by the insights from 20,000+ success stories. Generate explosive business growth for your brand.

Our users come from brands and agencies worldwide

 Fueled by custom-trained, leading-edge AI.

Powered by ideas from recipients of...

...and many more prestigious international awards.

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For MBC Dream's 20th anniversary, a pivotal campaign for MENA's leading media group, standard approaches wouldn't cut it. After two decades of innovation, MBC Group has explored countless creative avenues; we needed genuinely fresh, standout concepts. 

Bringing MetaMuse into our early ideation was transformative. Within a few hours it sparked genuinely unique strategic angles and diverse conceptual starting points, fast-tracking our initial creative process significantly.

For any agency needing to break through and find that 'never-seen-before' idea fast, especially when a client has 'seen it all,' MetaMuse is a great thinking partner.

Fotis, Managing Partner @ GU Group

Be confident your next campaign will perform and
de-risk your marketing investment

Forget guesswork. MetaMuse has meticulously reviewed and deconstructed over 20,000 successful, award-winning marketing campaigns from around the globe— winners of Cannes Lions, D&AD, The One Show, Clio Awards, London International Awards, Spikes Asia, Adfest, Eurobest, Golden Drum, Dubai Lynx, Effies, MMA Smarties , WARC and other major international awards. Now, you can leverage the same strategies that made these campaigns legendary.

MetaMuse acts like your creative thinking partner, turning insights from those wins into a powerful lever for your own thinking. Using MetaMuse helps you:

• Dramatically reduce the risk of costly marketing missteps:  Collaborate with MetaMuse to build your campaigns on a foundation of proven strategies. Its insights, drawn from real-world results, act as an evidence-based sounding board, helping you avoid commonplace ideas and invest smarter.

• Gain a competitive edge  by thinking differently: By analyzing vast patterns of success, our tools help you uncover unique insights and creative approaches you might not have found otherwise, making your brand stand out.

• Tap into a global perspective: Instantly learn from the best creative and strategic minds in the world, regardless of industry or region, and apply their winning formulas as fuel for your own brand's challenges.

• Invest confidently by expanding your creative horizons: MetaMuse uses proven insights as a creative springboard—not a restrictive template—helping you explore diverse, strategically-sound concepts designed to stand out and deliver a stronger return.​​

You can see some examples from our success stories proprietary database below.

Heineken | The Night is Young
Cannes Lions 2022 - Lil Sugar - Master for disguise
Heinz l Unstainable Thobe l Wunderman Thompson
Matilda Bay l Rejected Ales l Cannes Lions 2022
KFC l KFC Ikea l Cannes Lions 2022
Diesel l Enjoy Before Returning - Case Study l Cannes Lions 2021
Change The Ref - The Lost Class (case study)
Penguin Random House  - The Portuguese (Re)Constitution (case study)
Frankfurter Allgemeine Zeitung - The 100th Edition (case study)

Imagine having instant access to a strategic partner trained by marketing masters. MetaMuse embeds proven frameworks and deep insights from industry legends and authoritative sources (like IPA, ANA, WARC) directly into your creative workflow. It collaborates with you, applying this expertise to your ideas, helping ensure they are not just imaginative but also strategically powerful.

This means you can:

  • Craft strategically stronger concepts, faster: Benefit from decades of collective marketing wisdom applied as you create. MetaMuse is your knowledgeable sounding board, helping you stop second-guessing when building campaigns.

  • Ensure your creative aligns with proven best practices: Effortlessly incorporate effective, up-to-date marketing thinking into your briefs and concepts, significantly boosting their potential for success right from the start.

Elevate your creative strategy with embedded marketing expertise

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Seth Godin

Marketing Hall of Fame 2018 inductee and author of over 20 influential marketing books, he emphasizes empathy and authentic connections, advocating for "permission marketing" to engage interested consumers.

Explore creative territories and develop winning campaigns in minutes, not weeks

MetaMuse, your AI thought partner, helps you rapidly explore dozens of strategic directions rooted in proven insights. Our intuitive platform works alongside you, accelerating the journey from marketing challenge to diverse, well-grounded concepts ready for your creative refinement.

 

Here's how MetaMuse accelerates and elevates your process:

  • Get to stronger concepts, faster: Move rapidly from defining a problem to exploring multiple, strategically-informed creative directions—significantly shortening the path to execution.

  • Experiment and iterate seamlessly: Quickly test different strategic angles and creative concepts inspired by proven patterns, without the traditional delays.

  • Spark diverse, unexpected ideas: Leverage AI analysis of global successes to push beyond your usual thought patterns and uncover fresh, relevant possibilities you might not have considered.

  • Start generating value immediately: Our platform is intuitive. Begin exploring strategic concepts right away, regardless of your experience level—no steep learning curve.

  • Maximize your creative resources: Dedicate more time to refining the best ideas and less to initial brainstorming, achieving high-caliber strategic concepting far more efficiently and affordably —10x cheaper than a traditional agency.

  • Organize your creative exploration: Easily review, refine, and compare all generated briefs and concepts within your personalized dashboard, keeping your strategic thinking streamlined.

The paradox of AI is a flood of output that creates a sea of sameness. ChatGPT or similar generic AI tools produce work that is instantly forgettable.

 

Generic AI tools are trained on average, and it will give you average.
 

MetaMuse is different by design.

It doesn’t give you vague ideas; it gives you the blueprint. The underlying structure of what makes breakthrough work connect, resonate, and stick.
 

This is the difference between a social post that is scrolled past and a campaign that echoes for years and achieves business growth.


The choice isn't just about different outputs; it's about two entirely different ambitions.

See for yourself MetaMuse's difference to a generic model in the examples below.

Address Puma's lack of energy and focus in South Africa to increase competitiveness

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Generic AI (ChatGPT)

Puma empowers South Africa’s superfans—“The Benchwarmers”—to feel like true team members.

By fusing sport and lifestyle, the campaign energizes the brand with purpose and local relevance.

​​

Through bold, culture-rooted experiences, Puma invites fans off the sidelines and into the game, where they finally belong: part of the team.

MetaMuse

While a player's commitment to the team is transactional, a fan's is absolute.

 

We will position Puma as the uniform for South Africa’s “Benchwarmers,” the ultimate badge of their unconditional, lifelong allegiance to the team.

 

Our strategy is built on a sharp truth:

Player contracts have clauses. Fan loyalty has none.

Craft an inspired creative brief
Get a creative concept in minutes
Review your work on your dashboard
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